Meet the shortlist: Squared Awards 2016

 

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How Lindy has become an inspirational mentor to the people around her

‘When it comes to mentoring, you’re trying to bridge gaps of information in a way that is optimally tailored to your audience, while at the same time helping them formulate answers to the hard questions themselves. The best way I’ve found to do this is to have a fluid approach, starting off with finding out what their challenges are and how they prefer to communicate. There’s no point in being the only one talking – you have to provide an engaging experience that stimulates creativity and an atmosphere that develops the confidence to formulate your own insights. It’s important to make people feel comfortable and drive home that each new experience is a massive learning curve.’

At just 28, Lindy Eksteen is already an inspirational mentor, voice for change and a force to be reckoned with. We recently caught up with her to find out how she's taken what she's learned from being part of NEXTGEN (a bespoke global version of Squared Online for performance marketing agency iProspect) last year and used it to develop and champion the people around her.

‘What I learned throughout that whole journey is invaluable,’ she tells us, ‘and I felt I'd taken away so many practical things that could help me take other people where they wanted to go too.'

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#IamSquared: Announcing our latest graduation photo competition winners...

As we wave summer goodbye and hit the start of autumn, the latest graduating Squares are doing the sensible thing and staying indoors to celebrate finishing up their studies.

Adam O'Riley is saying thanks to honorary Square Lucy the Cat by bedecking her with her very own Squared bandana, making us all rather hanker for one of our own in the process.

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Download our whitepaper: How to create a culture of digital learning, development and innovation

At Squared Online our digital transformation and leadership webinar series helps teams build the skills, capabilities and mindset they need to achieve great things in digital for their business. We asked participants about the current state of digital transformation in their organisation:

  • Almost 50% are currently not addressing the skills gap they’re facing
  • The other 50% are actively addressing the digital skills challenge
  • 82% of participants also told us they lacked the freedom to innovate

We’ve teamed up with some of the brightest and best from across the industry to addresses the headline stats that came back, and outlined a 3-step process to combining brilliant people with the right culture to drive ideas, digital innovation and results:

  • Step 1: Shuvo Saha, Director - Google Digital Academy - discusses how to figure out where to start your digital development journey.
  • Step 2: Carole Stewart, Head of PeopleDev - Google, and CJ Morley, Global Director for People and Talent - iProspect, share how to then create learning programmes that really change the way people work.
  • Step 3: Joris Merks-Benjaminsen, EMEA Head of Curriculum Design - Google Digital Academy, helps you maximise the investment in your people by creating a culture of innovation that encourages and rewards big bets and entrepreneurship
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Calling all Squares! What would the next generation of Squared Online courses look like?

Hey Squares! I'm Nick and I'm the Global Product Manager for Squared Online. That means I’m responsible for working with Google to ensure Squared continues to push the boundaries of immersive online learning, and keeps continuously up to date with all things with digital.

As Squared Online has become the go-to digital marketing leadership programme, we’re looking to take the key principles of what makes Squared so unique to potentially develop new products that appeal to our grads and new audiences across the world.

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How Google think about building a programmatic mindset [Video]

Programmatic is helping brands realise the ultimate promise of advertising in a digital world: to engage and delight their customers with relevant, creative messaging in the moments that matter. And the signs are there. As programmatic continues to break through from display channels to TV, car, out-of-home, radio and appliances, the marketing industry is moving towards a 100% programmatic advertising infrastructure.

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How Chris become a Head of Web and Digital Marketing at 22

Just how does someone land a head of digital marketing at the age of 22? We caught up with Christopher Boyd to chat about his meteoric journey to the top, which has also seen him recently move from the UK to Malta.

Chris joined Squared Online looking to get himself out of a professional rut. He'd been working in digital for a while but was ready to take things to the next level, learn more about the digital landscape and discover new frameworks and processes that he could take with him along the way.

'My thinking was that even if I was on the course while applying for jobs, it would show that I was investing in myself and look good to prospective employers,' he says. 'So it was something of a no-brainer.'

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Whitepaper - how digital can drive in-store footfall

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing and the second on the importance of mobile in emerging markets, we're closing out with this piece on how geo-targeting can drive in-store sweet sales.

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Whitepaper - the increasing importance of mobile for the confectionery industry in emerging countries

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing, our next takes a look at how mobile is both the hotspot and the sweet spot for the confectionery industry.

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Whitepaper - The rise of influencers and their role in creating a content strategy for the confectionery industry

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

We're kicking off with a whitepaper that examines the rise of Influencer Marketing and the sweet spot it represents for the confectionery industry.

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