Whitepaper - how digital can drive in-store footfall

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing and the second on the importance of mobile in emerging markets, we're closing out with this piece on how geo-targeting can drive in-store sweet sales.

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Whitepaper - the increasing importance of mobile for the confectionery industry in emerging countries

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing, our next takes a look at how mobile is both the hotspot and the sweet spot for the confectionery industry.

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Whitepaper - The rise of influencers and their role in creating a content strategy for the confectionery industry

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

We're kicking off with a whitepaper that examines the rise of Influencer Marketing and the sweet spot it represents for the confectionery industry.

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‘My confidence when it comes to digital has increased dramatically. I feel fully armed with knowledge.’

Joseph Aquilina is a man on a mission.

He began his Squared Online journey in January 2016 whilst working within the Global Partnerships team at Red Bull. Looking to advance his career and gain fresh insight into digital, Joseph turned to the internet for a solution. 

‘I looked into a number of qualifications before going with Squared Online,’ he tells us, ‘but nothing came close to rivalling it. The course is held in such high regard by the industry, and its flexible work hours were very appealing. The leadership element also really interested me, as I wanted to better understand the behaviour and motivations that are required to become a more effective leader.’ 

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‘My confidence when it comes to digital has increased dramatically. I feel fully armed with knowledge.’

Joseph Aquilina is a man on a mission.

He began his Squared Online journey in January 2016 whilst working within the Global Partnerships team at Red Bull. Looking to advance his career and gain fresh insight into digital, Joseph turned to the internet for a solution. 

‘I looked into a number of qualifications before going with Squared Online,’ he tells us, ‘but nothing came close to rivalling it. The course is held in such high regard by the industry, and its flexible work hours were very appealing. The leadership element also really interested me, as I wanted to better understand the behaviour and motivations that are required to become a more effective leader.’ 

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'I absolutely recommend the transformational effect it can have for you, your colleagues, your friends and anyone you deal with.'

Jon Buckthorp joined Squared Online looking to give his customers an advantage in his role as Senior Manager - Major Business at Vodafone. He graduated an as Inspirational Square, an award from the other students on his cohort as an outstanding member of the community, and in recognition of the impact he had on others.
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#IamSquared: summer special

How would you celebrate becoming Squared in a picture? It's the challenge we set grads at the end of their Squared journey - and they do it in style.

This time round Squares have been getting out and about, so we've gone with a seasonal beach theme with our latest set of winners.

Emer Forrest might be wearing her coat on the beach but she's got the happy warm glow that comes from a job very well done. Congrats Emer!

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‘Digital marketing is a competitive business; I needed a professional qualification to give me an edge.'

Matt Whittles' journey into digital began shortly after graduating from university, and he’s shown no sign of slowing down since.

Looking for his first job out of full-time education, Matt found himself gravitating towards roles that relied heavily on social media and digital skills. After setting up social media platforms for a Palestinian youth organisation and working as a parliamentary assistant and social media manager to an MP, Matt realised his future lay in the digital side of his work. Lacking the formal training to take things further, he began researching digital marketing courses and came across Squared Online.‘

'I was sold on the programme straight away,’ he says. ‘Then I got a really positive review of the course from a friend of my employer and I didn't look back.’

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How to be goal-happy

Let's play a game.

When you hear the words 'personal development plan' or 'mid-year review', how do you feel?

Full of verve? Primed for action? Bursting with anticipation at the thought of your high-flying, go-getting future self? 

Us neither. But there is something you can do that takes goal-setting from a mandatory form-filling, list-ticking exercise to a regular, inspiring activity that helps you grow and challenge yourself in both your career and personal life.

Squared Online includes highly popular guest speakers at various points throughout the course, in addition to the regular weekly live classes. Our Commercial Director Sandy Tsang recently gave a Squared Online guest class on doing just this by sharing her top tips and own personal goal setting template.

Check out her five point plan for goal-setting success, then download the template and have a go filling it out for yourself!

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Team charters: How to set course for virtual group work success

Developing the ability to work effectively through digital communication is a key part of Squared Online, so Squares work together on hands-on virtual group projects for three out of the five modules on the course.

Working virtually comes with its own unique set of challenges. It can be messy, and that's ok! Competing priorities, complex schedules, differing experience levels and technological difficulties can all make an impact, so teams put together out a group charter before getting started to set everyone on the right path - and provide a roadmap for how to adapt, collaborate and right the course if the going gets tough.

Here's an example of the team charter from recent graduates - whilst they've created this guide for working effectively virtually, there's lots to takeaway for projects a little closer to home too.

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