Hi Kunal! Let's jump right in and talk Squared. You graduated last summer - how would you say it's made an impact on you?
Squared gave me the confidence to challenge and encourage others within the business to think about marketing from a broader perspective and see digital as part of the wider marketing mix.
It has also given me a deeper understanding of how to activate a digital strategy and drive digital transformation.
This new confidence enabled me to start an education programme called Digital FireStarters, which led to the Head of Innovation at Kantar TNS setting me up to work with Group M to use our research to activate a new client's programmatic efforts.
This development has also been noticed by my CEO and his boss, who have asked me to collaborate and spread my knowledge and passion across business. So it's also raised my profile within both the business and WPP more widely.