Wendy is a classically trained marketer and has held senior management positions for some of the world’s leading consumer brands including GlaxoSmithKline, United Biscuits, Gillette and LEGO.
A passion for digital lead to her own bit of market segmentation, when she spotted a gap for an agency specialising in the integration of offline with online. She decided to switch sides from client to agency and started up Synchronicity Marketing. Clients now come from a broad base of commercial businesses, government and charities. Wendy also acts as a mentor for young professionals to help them on their career journey and finds this especially rewarding. Not surprisingly, she is a passionate advocator of networking.
Wendy loves research and writing and is a 'ghost' blogger for a number of businesses.
Retail is no less subject to fashion than any other industry. So when Asda ‘imported’ Black Friday from the US (logical when you consider they are a division of Walmart) it seemed a new ‘hot’ trend had arrived on the retail block.