Epiphany, the Leeds-based digital marketing agency, has announced that it is to be
the first in the UK to invest in Squared Online’s digital marketing courses across 2014.
The Squared Online Certificate in Digital Marketing Qualification is a ground
breaking education initiative led by Google and e-Learning experts Home Learning
College. The marketing course has been created by Google in collaboration with
leading employers to meet the need for high calibre digital talent and leadership.
The agency is sending 20 members of its 140 strong team through the programme
Epiphany Group CEO Rob Shaw said, “Recruiting and retaining exceptional people is
at the core of our business. Our significant investment in Squared is part of our
commitment to our staff, helping them to develop their careers and giving our clients
access to a plentiful pool of digital expertise. It’s rare to find a marketing education
initiative that fits our business needs so perfectly, giving our people the tools and
knowledge to recognise emerging opportunities in digital marketing”.
The digital marketing course is taught online over 6 months and features high profile
guest speakers such as Sir John Hegarty and Ogilvy’s Rory Sutherland. Epiphany’s
team will progress with a post-graduate level certificate endorsed by Google and
certified by the IPA.
Sarah Tate, Squared Programme Lead at Google said, “Squared is a very collaborative
and interactive network, not just an education programme. It empowers the leaders
of today and tomorrow to drive change in a communications landscape constantly
disrupted by emerging technology. We’re delighted to welcome Epiphany to the
Epiphany’s team starts the course in January 2014.