From the Squared Network: digital content round-up

Posted by Jenni Armstrong on 20 July 2015

Here's some of the most interesting stuff our students have been reading, watching and sharing from across the Squared Network.

The customer interface

Tom Goodwin infographic


Stewart
 shared a fantastic infographic that was inspired by an article on the race for the Customer Interface, which is definitely worth a read below. 

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” – Tim Goodwin

http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/

And the link to the original infographic is here.

Truffle Pig: Snuffling out great content 

Snapchat Truffle Pig


Oscar found this interesting article about Truffle Pig: Snap Chat’s new social content platform for large brands and the shift to digital-first and audience-first advertising models. 

http://venturebeat.com/2015/06/24/truffle-pig-what-snapchats-new-content-agency-says-about-the-future-of-advertising

Morrisons: The  social upper crust

Morrisons social bread complaint


Raymond found a great bit of social marketing from UK supermarket Morrisons, showing that a good sense of humour goes a long way when dealing with annoyed customers.

http://mashable.com/2015/06/19/bread-complaint-facebook-morrisons

Truckle vision

Samsung see-through truck


Lynne found this interesting bit of future-tech from Samsung. Trucks with screens on the back that allow drivers to safely overtake. 

http://metro.co.uk/2015/06/22/samsungs-new-see-through-safety-trucks-allow-drivers-to-see-the-road-ahead

Changing the game

Netflix logo


Netflix may have been around for a while now but it’s still a stellar example of an incredible piece of digital disruption that has fundamentally altered the landscape of broadcast media. Here’s a brief article that explores the impact. 

Topics: Digital trends, Digital marketing, Squared Network