Here's some of the most interesting stuff our students have been reading, watching and sharing from across the Squared Network.
The customer interface
Stewart shared a fantastic infographic that was inspired by an article on the race for the Customer Interface, which is definitely worth a read below.
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” – Tim Goodwin
And the link to the original infographic is here.
Truffle Pig: Snuffling out great content
Oscar found this interesting article about Truffle Pig: Snap Chat’s new social content platform for large brands and the shift to digital-first and audience-first advertising models.
Morrisons: The social upper crust
Raymond found a great bit of social marketing from UK supermarket Morrisons, showing that a good sense of humour goes a long way when dealing with annoyed customers.
Lynne found this interesting bit of future-tech from Samsung. Trucks with screens on the back that allow drivers to safely overtake.
Changing the game
Netflix may have been around for a while now but it’s still a stellar example of an incredible piece of digital disruption that has fundamentally altered the landscape of broadcast media. Here’s a brief article that explores the impact.