In a bid to cultivate the digital stars of tomorrow, Google has extended Squared to four additional markets; Singapore, Germany, the US and Hong Kong.
Squared has also just signed a new partnership with the Internet Advertising Bureau (IAB) UK to strengthen the scope of resources available to future students.
So far, over 2000 people have been ‘upskilled’ through the Squared programmes, which initially launched in the UK in 2012.
Sarah Logan, Head of Squared at Google comments “Our goal has always been to further accelerate digital talent within our agency and client partners so it is great to see that that the Squared principles of learning by doing are now reaching an international audience. We’re also excited to be able to continue to enhance the resources available to our Squares through the IAB partnership”.
IAB’s Training and Education Manager, Joanne Bolger said: “We’re delighted to be aligned with such a well-established education programme. Educating the industry about all areas of digital is a key objective for us and we’re looking forward to showcasing the knowledge and wealth of resource we have to offer, in order to further develop digital talent.”