How Google think about building a programmatic mindset [Video]

Programmatic is helping brands realise the ultimate promise of advertising in a digital world: to engage and delight their customers with relevant, creative messaging in the moments that matter. And the signs are there. As programmatic continues to break through from display channels to TV, car, out-of-home, radio and appliances, the marketing industry is moving towards a 100% programmatic advertising infrastructure.

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How Chris became a Head of Web and Digital Marketing at 22

Just how does someone land a head of digital marketing at the age of 22? We caught up with Christopher Boyd to chat about his meteoric journey to the top, which has also seen him recently move from the UK to Malta.

Chris joined Squared Online looking to get himself out of a professional rut. He'd been working in digital for a while but was ready to take things to the next level, learn more about the digital landscape and discover new frameworks and processes that he could take with him along the way.

'My thinking was that even if I was on the course while applying for jobs, it would show that I was investing in myself and look good to prospective employers,' he says. 'So it was something of a no-brainer.'

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Whitepaper - how digital can drive in-store footfall

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing and the second on the importance of mobile in emerging markets, we're closing out with this piece on how geo-targeting can drive in-store sweet sales.

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Whitepaper - the increasing importance of mobile for the confectionery industry in emerging countries

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing, our next takes a look at how mobile is both the hotspot and the sweet spot for the confectionery industry.

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Whitepaper - The rise of influencers and their role in creating a content strategy for the confectionery industry

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

We're kicking off with a whitepaper that examines the rise of Influencer Marketing and the sweet spot it represents for the confectionery industry.

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‘My confidence when it comes to digital has increased dramatically. I feel fully armed with knowledge.’

Joseph Aquilina is a man on a mission.

He began his Squared Online journey in January 2016 whilst working within the Global Partnerships team at Red Bull. Looking to advance his career and gain fresh insight into digital, Joseph turned to the internet for a solution. 

‘I looked into a number of qualifications before going with Squared Online,’ he tells us, ‘but nothing came close to rivalling it. The course is held in such high regard by the industry, and its flexible work hours were very appealing. The leadership element also really interested me, as I wanted to better understand the behaviour and motivations that are required to become a more effective leader.’ 

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‘My confidence when it comes to digital has increased dramatically. I feel fully armed with knowledge.’

Joseph Aquilina is a man on a mission.

He began his Squared Online journey in January 2016 whilst working within the Global Partnerships team at Red Bull. Looking to advance his career and gain fresh insight into digital, Joseph turned to the internet for a solution. 

‘I looked into a number of qualifications before going with Squared Online,’ he tells us, ‘but nothing came close to rivalling it. The course is held in such high regard by the industry, and its flexible work hours were very appealing. The leadership element also really interested me, as I wanted to better understand the behaviour and motivations that are required to become a more effective leader.’ 

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'I absolutely recommend the transformational effect it can have for you, your colleagues, your friends and anyone you deal with.'

Jon Buckthorp joined Squared Online looking to give his customers an advantage in his role as Senior Manager - Major Business at Vodafone. He graduated an as Inspirational Square, an award from the other students on his cohort as an outstanding member of the community, and in recognition of the impact he had on others.
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#IamSquared: summer special

How would you celebrate becoming Squared in a picture? It's the challenge we set grads at the end of their Squared journey - and they do it in style.

This time round Squares have been getting out and about, so we've gone with a seasonal beach theme with our latest set of winners.

Emer Forrest might be wearing her coat on the beach but she's got the happy warm glow that comes from a job very well done. Congrats Emer!

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‘Digital marketing is a competitive business; I needed a professional qualification to give me an edge.'

Matt Whittles' journey into digital began shortly after graduating from university, and he’s shown no sign of slowing down since.

Looking for his first job out of full-time education, Matt found himself gravitating towards roles that relied heavily on social media and digital skills. After setting up social media platforms for a Palestinian youth organisation and working as a parliamentary assistant and social media manager to an MP, Matt realised his future lay in the digital side of his work. Lacking the formal training to take things further, he began researching digital marketing courses and came across Squared Online.‘

'I was sold on the programme straight away,’ he says. ‘Then I got a really positive review of the course from a friend of my employer and I didn't look back.’

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