State of the industry

Posted by Jenni Armstrong on 07 June 2013

The last key project in Squared involves the State of the Industry Report – a view on the key themes affecting agencies, clients and brands as defined by the young people at the cutting edge of the industry.

Here are the reports produced by the two in person Squared pilots in 2012, including high potential candidates within agencies including Carat, JWT London, WPP, OMD, Zenith, and MEDIACOM.

They are therefore unique collaborations between some of the leading creative, media and digital agencies in the UK.

Opinions have been sought from a cross-section of industry professionals – from CEOs and international board members through to recent graduates – in order to forge a holistic and integrated point of view.

The questions have been designed to encourage discussion of the prevailing forces currently shaping the advertising and marketing landscape.

“The Squared perspective is unique because it is completely fresh, transcending agencies and avoiding the potential inertia that can come with experience.

“This is the story of the industry as told by the people who will endeavour to define its course in the coming years. The unprecedented combination of radical new thinking combined with the expertise of accomplished and respected practitioners makes this viewpoint