Infographic: llustrating the digital skills gap

Posted by Jenni Armstrong on 11 April 2016

When it comes to digital capability building, knowing what you don't know is always a good place to start.

Google's Talent Revolution Survey (undertaken by over 1200 marketers in the UK and Germany last year) was designed to provide companies with an industry approved set of best practices to assess how digitally savvy their marketing department is.

We took the key takeaways and sprinkled just a little bit of moon dust on them...

How does your company measure up?


NEXT: Watch Kate and Shuvo Saha, Director of the Google Digital Academy, discuss big opportunity digital upskilling presents for marketing teams that need to push the envelope


Topics: Digital marketing, Business, digitale Transformation