Having garnered 15 years of digital marketing experience, including posts at Saatchi & Saatchi and FCB Global, it might have been safe to assume that Alice McEvoy was beyond the need for an intensive digital marketing course.
'Many people reach a certain point in their career and won’t admit the need for improvement,' she explains. 'I was anxious not to fall into the trap of believing you’re too important or experienced to learn anything new!'
Recognising the value of continuous personal development, and about to take up her maternity leave, Alice started exploring the idea of further training that would keep herself immersed in digital.
'A friend of mine took the course after successfully selling her digital media business and recommended it. She was a mum of three young kids and I knew if she’d gained a lot from it, I would too.'