'My eyes were opened to the opportunities within the digital revolution.'

 Alices_story-705587-edited.jpgHaving garnered 15 years of digital marketing experience, including posts at Saatchi & Saatchi and FCB Global, it might have been safe to assume that Alice McEvoy was beyond the need for an intensive digital marketing course.

'Many people reach a certain point in their career and won’t admit the need for improvement,' she explains. 'I was anxious not to fall into the trap of believing you’re too important or experienced to learn anything new!'

Recognising the value of continuous personal development, and about to take up her maternity leave, Alice started exploring the idea of further training that would keep herself immersed in digital.

'A friend of mine took the course after successfully selling her digital media business and recommended it. She was a mum of three young kids and I knew if she’d gained a lot from it, I would too.'

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‘I was attracted by the dynamism of the Squared Online community’

Yasmina Morrenne is an Account Manager at Strategie One, where she creates one-to-one marketing strategies for clients including VW, Merck pharmaceuticals and Imperial Tobacco.

She joined Squared Online following a recommendation from another graduate.

‘I was attracted by the dynamism of the Squared Online community,' she says. 'Even as a marketing professional you still sometimes ask, ‘what do I do?’, and here was a forum where practitioners and digital natives mix, and tutors throw in new perspectives. It was exactly what I was what I was looking for to discover new ideas and best practice.’

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