Daniel is climbing the career ladder with a helping hand from Squared Online

At just 21, Daniel Green is climbing the digital ladder faster than most. Daniel began his career as an apprentice at a small media company. He participated in the Squared Online course while he was working there and was promptly promoted within the company.

Daniel now works at one of the largest global media agencies, Starcom, as a Paid Social Executive for Heineken. He credits his rapid rise to the knowledge and confidence he gained participating in Squared Online, the digital marketing course developed with Google.

Read more

How Emma dropped the 'junior' in 6 months...

Emma Bennett was new to digital marketing when she started her job at High Speed Training.  She was hired as a Junior Digital Marketing Executive, and her employer put her through the Squared Online course right away. “I spent one day a week at work doing the course. I felt like it was a great way of helping me to navigate my first 6 months on the job.”

She did the course from May-September, and dropped the “junior” in her job title almost immediately. This was around the same time that she took control of paid social, and started to manage her own time and projects. By August 2016, Emma was promoted to Marketing Manager.

“Although I didn’t really have any experience in digital marketing before I did Squared Online, as soon as I started the course it just clicked that this is what I should be doing.”

Read more

Gordon gets promoted (with a little help from Squared Online)

Gordon Carslaw may be new to the digital world, but he’s soaring past expectations and clinching key promotions in his career, thanks to Squared Online.

Gordon landed a new job in 2015 as Digital Marketing Executive at Dog, an agency that blends marketing, creative design, and digital technologies, and quickly realised how much there is to learn about digital.

He was recommended Squared Online from a colleague at work and a friend from university, who had both recently graduated.

His initial thoughts?

‘After the recommendations I did some research, and got the feeling straight away that Squared Online wasn’t an ordinary course. I wanted to build more in depth knowledge and get hands on experience that I could transfer to my job at Dog. I knew that Squared Online would be able to give me the insight that I was looking for.’

Gordon knew what he wanted to get out of the course, and was clear about his objectives from the start. ‘Although I achieved a lot of personal growth, my main goal was always to enhance my knowledge so I could increase my clients’ performance, and I definitely succeeded in that.’

Read more

Download our whitepaper: How to create a culture of digital learning, development and innovation

At Squared Online our digital transformation and leadership webinar series helps teams build the skills, capabilities and mindset they need to achieve great things in digital for their business. We asked participants about the current state of digital transformation in their organisation:

  • Almost 50% are currently not addressing the skills gap they’re facing
  • The other 50% are actively addressing the digital skills challenge
  • 82% of participants also told us they lacked the freedom to innovate

We’ve teamed up with some of the brightest and best from across the industry to addresses the headline stats that came back, and outlined a 3-step process to combining brilliant people with the right culture to drive ideas, digital innovation and results:

  • Step 1: Shuvo Saha, Director - Google Digital Academy - discusses how to figure out where to start your digital development journey.
  • Step 2: Carole Stewart, Head of PeopleDev - Google, and CJ Morley, Global Director for People and Talent - iProspect, share how to then create learning programmes that really change the way people work.
  • Step 3: Joris Merks-Benjaminsen, EMEA Head of Curriculum Design - Google Digital Academy, helps you maximise the investment in your people by creating a culture of innovation that encourages and rewards big bets and entrepreneurship
Read more

How does Google power an innovation culture? Find out in our webinar on 30th June

After a fantastic session on how to build the best digital talent last month with Google and iProspect, our digital transformation webinar series is back with a new topic for June - and you're invited!

Read more

What's the roadmap for Singapore's digital transformation?

Singapore’s technical skills shortage may have been an industry pain point, hindering growth for the past few years, but the sector is finally shifting. Just not the way we expected.

The government has been proactively spurring the economy with initiatives such as grants, resources and consultancy to achieve the Smart Nation vision.

It’s no wonder, according to the Singapore government’s Economic Development Board, the data analytics sector alone is set to contribute at least $1 billion to the economy per year by next year. As a result, Singapore is home to a growing movement of over 2000 data analysts since 2014 and there are no signs of this demand levelling out.

Read more

'Innovation comes from the bright minds we employ': Google and iProspect on how to build the best digital talent

In our recent digital transformation webinar with Google and iProspect, our participants advised us about the state of digital in their organisations.

  • Almost 50% are currently not addressing the skills gap they're facing
  • 22.2% were in the process of seeking digital transformation solutions
  • 28.4% said they were actively working to overcome the digital skills challenge

CJ Morley, Global Director for Talent and Development for global performance marketing agency iProspect found the third stat particularly encouraging.

'I think that's something we'll all spend an awful lot of time doing over the years to come,' says CJ, 'and as digital continues to develop we'll address one challenge, and then start looking for the solution to the next.'

Taking a look at those numbers, there are two key questions that organisations need to ask themselves:

  • How do you get started, and go from awareness to making impactful digital transformation happen? 
  • Once you're on the road to digital capability building, how do you ensure ongoing, futureproofed digital skills development?

We teamed up with Google and iProspect to answer those questions through insights and practical advice from their experience creating digital skills L&D programmes that drive business results. Here are the key takeaways.

Read more

Infographic: iProspect roll out their second pioneering global Squared Online cohort

In 2015, leading global performance marketing agency iProspect partnered with Google and Squared Online to create NEXTGEN: a pioneering global development programme designed to improve digital skills, build leadership potential and provide a network for employees to learn from their peers around the world. NEXTGEN delivered fantastic results:

  • 30% increase in confidence and competence in digital marketing
  • 80% reduction in attrition rate
  • 82% increase in confidence in virtual collaboration across the internal network

And in March we were delighted to welcome a second bespoke cohort aboard, with over 160 students spanning 36 countries! The NEXTGEN class of 2016 are just hitting the halfway point of their Squared experience, so to celebrate we've made the second of our NEXTGEN infographics.

Read more

How do you build the best digital talent? Find out in our webinar with Google and iProspect

In March we launched a driving digital transformation webinar series.

Our next live session is at 3pm on the 12th May, and you’re invited! CJ Morley, Director for Global Talent and Development at leading global digital agency iProspect, and Carole Stewart, Lead L&D Business Partner at Google, will join us to share practical advice on how to:

  • Think strategically about building digital talent
  • Identify your team's skills gaps
  • Partner with L&D to close those gaps

Google will also be running a short Q&A at the end of the session, so come armed with your questions!

To save your spot, all you need to do it RSVP!

Read more

Infographic: llustrating the digital skills gap

When it comes to digital capability building, knowing what you don't know is always a good place to start.

Google's Talent Revolution Survey (undertaken by over 1200 marketers in the UK and Germany last year) was designed to provide companies with an industry approved set of best practices to assess how digitally savvy their marketing department is.

We took the key takeaways and sprinkled just a little bit of moon dust on them...

How does your company measure up?

Read more