Luca Jakab is the founder of ArtSmart, a startup and social enterprise that represents contemporary artists and supports charities by creating a platform where the two come together. ArtSmart have been around since October 2015 and are based at Campus London, Google's community hub for ideas and entrepreneurs.
As an arts manager, Luca had spent her career organising cultural events with artists, designers, actors and musicians in Budapest, London and Ibiza, and knew that she wanted to launch a social enterprise that was also in the arts. She just didn't know quite what that would be.
'I spent many years turning this idea over in my head, trying to combine the two. I knew I could use digital as a tool to help me, and Squared Online turned out to be the final piece in the puzzle.'