Download our whitepaper: How to create a culture of digital learning, development and innovation

At Squared Online our digital transformation and leadership webinar series helps teams build the skills, capabilities and mindset they need to achieve great things in digital for their business. We asked participants about the current state of digital transformation in their organisation:

  • Almost 50% are currently not addressing the skills gap they’re facing
  • The other 50% are actively addressing the digital skills challenge
  • 82% of participants also told us they lacked the freedom to innovate

We’ve teamed up with some of the brightest and best from across the industry to addresses the headline stats that came back, and outlined a 3-step process to combining brilliant people with the right culture to drive ideas, digital innovation and results:

  • Step 1: Shuvo Saha, Director - Google Digital Academy - discusses how to figure out where to start your digital development journey.
  • Step 2: Carole Stewart, Head of PeopleDev - Google, and CJ Morley, Global Director for People and Talent - iProspect, share how to then create learning programmes that really change the way people work.
  • Step 3: Joris Merks-Benjaminsen, EMEA Head of Curriculum Design - Google Digital Academy, helps you maximise the investment in your people by creating a culture of innovation that encourages and rewards big bets and entrepreneurship
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How Chris become a Head of Web and Digital Marketing at 22

Just how does someone land a head of digital marketing at the age of 22? We caught up with Christopher Boyd to chat about his meteoric journey to the top, which has also seen him recently move from the UK to Malta.

Chris joined Squared Online looking to get himself out of a professional rut. He'd been working in digital for a while but was ready to take things to the next level, learn more about the digital landscape and discover new frameworks and processes that he could take with him along the way.

'My thinking was that even if I was on the course while applying for jobs, it would show that I was investing in myself and look good to prospective employers,' he says. 'So it was something of a no-brainer.'

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Whitepaper - how digital can drive in-store footfall

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing and the second on the importance of mobile in emerging markets, we're closing out with this piece on how geo-targeting can drive in-store sweet sales.

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Whitepaper - the increasing importance of mobile for the confectionery industry in emerging countries

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing, our next takes a look at how mobile is both the hotspot and the sweet spot for the confectionery industry.

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Whitepaper - The rise of influencers and their role in creating a content strategy for the confectionery industry

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

We're kicking off with a whitepaper that examines the rise of Influencer Marketing and the sweet spot it represents for the confectionery industry.

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‘Digital marketing is a competitive business; I needed a professional qualification to give me an edge.'

Matt Whittles' journey into digital began shortly after graduating from university, and he’s shown no sign of slowing down since.

Looking for his first job out of full-time education, Matt found himself gravitating towards roles that relied heavily on social media and digital skills. After setting up social media platforms for a Palestinian youth organisation and working as a parliamentary assistant and social media manager to an MP, Matt realised his future lay in the digital side of his work. Lacking the formal training to take things further, he began researching digital marketing courses and came across Squared Online.‘

'I was sold on the programme straight away,’ he says. ‘Then I got a really positive review of the course from a friend of my employer and I didn't look back.’

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How to be goal-happy

Let's play a game.

When you hear the words 'personal development plan' or 'mid-year review', how do you feel?

Full of verve? Primed for action? Bursting with anticipation at the thought of your high-flying, go-getting future self? 

Us neither. But there is something you can do that takes goal-setting from a mandatory form-filling, list-ticking exercise to a regular, inspiring activity that helps you grow and challenge yourself in both your career and personal life.

Squared Online includes highly popular guest speakers at various points throughout the course, in addition to the regular weekly live classes. Our Commercial Director Sandy Tsang recently gave a Squared Online guest class on doing just this by sharing her top tips and own personal goal setting template.

Check out her five point plan for goal-setting success, then download the template and have a go filling it out for yourself!

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Team charters: How to set course for virtual group work success

Developing the ability to work effectively through digital communication is a key part of Squared Online, so Squares work together on hands-on virtual group projects for three out of the five modules on the course.

Working virtually comes with its own unique set of challenges. It can be messy, and that's ok! Competing priorities, complex schedules, differing experience levels and technological difficulties can all make an impact, so teams put together out a group charter before getting started to set everyone on the right path - and provide a roadmap for how to adapt, collaborate and right the course if the going gets tough.

Here's an example of the team charter from recent graduates - whilst they've created this guide for working effectively virtually, there's lots to takeaway for projects a little closer to home too.

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What makes a Square?

Just last week we said hello to our latest bunch of ‘Squares’ as they began their five-month journey with us. Now that we’re three cohorts in, we’re taking a look back to see what we’ve learnt about our students here in APAC. What does a Square really look like?

Senior-level executives, experienced project managers and bright graduates are all on their Squared journey together. There’s no set type, and no model pupil either. The bigger picture is all in the detail. By taking a closer look at some recent stats, we can explore who’s come together to share the experience and push themselves to the next level in digital marketing leadership.

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'It gave me the confidence to put myself out there and land my first job in digital.'

Ewan Sanderson always wanted to pursue a career in digital marketing, but it wasn’t until he joined Squared Online that he found the self-assurance to get out there and make it happen.

His journey began at his first job post-graduation at Cashmaster, a global company that manufactures cash-counting machines.

'I worked within a marketing team of just two people,' Ewan recalls, 'and digital knowledge just wasn’t present.'

Recognising this untapped opportunity, he began to research courses on the web that could broaden his digital skillset and came across Squared Online.

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