Whitepaper - how digital can drive in-store footfall

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing and the second on the importance of mobile in emerging markets, we're closing out with this piece on how geo-targeting can drive in-store sweet sales.

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Whitepaper - the increasing importance of mobile for the confectionery industry in emerging countries

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing, our next takes a look at how mobile is both the hotspot and the sweet spot for the confectionery industry.

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Whitepaper - The rise of influencers and their role in creating a content strategy for the confectionery industry

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

We're kicking off with a whitepaper that examines the rise of Influencer Marketing and the sweet spot it represents for the confectionery industry.

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Whitepaper - Digital health ecosystem smoothes the way for the shift from treatment to prevention

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. From the whitepapers submitted, three are identified as the most viable, persuasive and creative.

Here's one of those top-performing whitepapers from Group 29 of the August 2015 cohort. It takes a look at the impact of data on the medical sector, offering a strategy that put the patient at the centre of the health ecosystem.

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Student whitepaper - Power Utilities: Finding a new purpose in the IoT-enabled smart energy world

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. From the whitepapers submitted, three are identified as the most viable, persuasive and creative.

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What's the roadmap for Singapore's digital transformation?

Singapore’s technical skills shortage may have been an industry pain point, hindering growth for the past few years, but the sector is finally shifting. Just not the way we expected.

The government has been proactively spurring the economy with initiatives such as grants, resources and consultancy to achieve the Smart Nation vision.

It’s no wonder, according to the Singapore government’s Economic Development Board, the data analytics sector alone is set to contribute at least $1 billion to the economy per year by next year. As a result, Singapore is home to a growing movement of over 2000 data analysts since 2014 and there are no signs of this demand levelling out.

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How to get Bitcoin, blockchain and encryption

shutterstock_395784883.jpgThe clearest-ever explanation of Bitcoin, blockchain and encryption

Bitcoin has risen from its introduction in an obscure paper in 2008 by the elusive Satoshi Nakamoto (no-one is quite sure whether it’s a person or a group) to being the subject of high-level discussion at Davos in 2016. Cryptocurrencies in general and Bitcoin in particular have become one of the hot topics in tech and finance, with a lot of interest in disruptive applications of blockchain technology from startups and, increasingly, regular financial institutions.

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Have our content habits changed forever?

It’s a shock to no one that the likes of Netflix and Amazon are taking over the TV viewing world. However, you might have, in the recent clamour to watch the latest series of Game of Thrones – entirely missed the arrival of YouTube Red.

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Student whitepaper - The rise of the wearables

Group 9 from the October 2015 cohort round off our three-part whitepaper series with their finger on the pulse of a viable trend in the healthcare industry and recognised key factors driving the adoption of wearables and digital health platforms. 

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Student whitepaper - Insuring the Internet of Things

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. From the whitepapers submitted, three are identified as the most viable, persuasive and creative.

In the first of three-part series this week, here's one of those top-performing whitepapers from Group 2 of the October 2015 cohort. It offers a great perspective on the state of the insurance industry and possible future direction through forging strategic partnerships, investing in a new R&D approach and adopting more aggressive merger and acquisition strategies.

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