What are the big digital transformation challenges facing FMCG brands?

Their goods may be fast-moving, but the pace of digital transformation in FMCG companies hasn’t quite matched up.

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‘I was attracted by the dynamism of the Squared Online community’

Yasmina Morrenne is an Account Manager at Strategie One, where she creates one-to-one marketing strategies for clients including VW, Merck pharmaceuticals and Imperial Tobacco.

She joined Squared Online following a recommendation from another graduate.

‘I was attracted by the dynamism of the Squared Online community,' she says. 'Even as a marketing professional you still sometimes ask, ‘what do I do?’, and here was a forum where practitioners and digital natives mix, and tutors throw in new perspectives. It was exactly what I was what I was looking for to discover new ideas and best practice.’

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