In our June digital transformation webinar, digital transformation guru and Googler Joris Merks-Benjaminsen asked attendees if their organisation gave them the freedom to invest in big future bets.
'Nearly 80% said no,' Joris explains. This is really common.'
'The bigger companies become, the more people are steered by KPIs, the human aspect falls away and you become disconnected from your consumer. This is what happens a lot: companies get stuck on certain sticking points on digital transformation and innovation because they expect that same measurability as e-commerce.'