Quickfire Q&A with quicksilver marketer Kunal Pattany from Kantar TNS

Hi Kunal! Let's jump right in and talk Squared. You graduated last summer - how would you say it's made an impact on you?

Squared gave me the confidence to challenge and encourage others within the business to think about marketing from a broader perspective and see digital as part of the wider marketing mix.

It has also given me a deeper understanding of how to activate a digital strategy and drive digital transformation.

This new confidence enabled me to start an education programme called Digital FireStarters, which led to the Head of Innovation at Kantar TNS setting me up to work with Group M to use our research to activate a new client's programmatic efforts.

This development has also been noticed by my CEO and his boss, who have asked me to collaborate and spread my knowledge and passion across business. So it's also raised my profile within both the business and WPP more widely. 

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Squared Awards 2016: we've got our winners!

Last night we welcomed Squared grads from as far afield as Cyprus to our first-ever Squared Awards Night & Christmas Party at Google HQ in London. Gathering around our special Christmas trees decorated with Squared-theme baubles it was incredible to see so many of the Squared Network in one room, and toast to a very special few years.

The Squared Awards - celebrating the amazing things our grads do each and every day in digital

This year we saw our 5000th graduate from a programme that started as a 6 week immersive programme at Google in 2012, develop into a scalable online version that sees digital talent from across the world join every month to empower themselves to do great things in digital, and take both their organisations and their careers forward.

This year we wanted to do something big to recognise and celebrate the amazing things – big and small – our graduates do each and every day in digital, and the amazing leaders they are.

That's how the Squared Awards came to be, and last night we also crowned our very first winners across three categories: Squared Digital Champion, Squared Digital Team of the Year and Squared Leader of the Year. Miss the shortlist? Catch up on all the entries in the running here.

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Meet the shortlist: Squared Awards 2016


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#IamSquared: Announcing our latest graduation photo competition winners...

As we wave summer goodbye and hit the start of autumn, the latest graduating Squares are doing the sensible thing and staying indoors to celebrate finishing up their studies.

Adam O'Riley is saying thanks to honorary Square Lucy the Cat by bedecking her with her very own Squared bandana, making us all rather hanker for one of our own in the process.

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#IamSquared: summer special

How would you celebrate becoming Squared in a picture? It's the challenge we set grads at the end of their Squared journey - and they do it in style.

This time round Squares have been getting out and about, so we've gone with a seasonal beach theme with our latest set of winners.

Emer Forrest might be wearing her coat on the beach but she's got the happy warm glow that comes from a job very well done. Congrats Emer!

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This year's #IamSquared graduate photo competition winners so far

At the end of their five month journey, Squares celebrate their graduation in an online ceremony. During this special live class we brief them on one final challenge - the #IamSquared photo competition.

We've had hamsters, kangaroos and motorbikes appear in previous winning entries, but this year we've seen a definite trend in balloon-based celebrations....

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Graduating from Squared Online, Aussie-style

For each graduating cohort, we ask our newly-certified Squares to post a picture of their celebrations with the hashtag #IamSquared.

And after hamsters last month, our graduate photo competition has now reached to the lofty heights of kangaroos thanks to Sydney-based Square Janna Munn's awesome entry.

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Our January and February graduation photo comp winners

You wait all year for the first of the 2015 graduation photos, and then three awesome ones come along at once.

'Geeky as charged', says Emily Cotter from the January 2015 cohort, 'and now starting my life sentence of being AWESOME at my job.'

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2015 Squared Online graduates infographic


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Born to be Squared…

Twice as nice! We’ve got a bumper graduation competition announcement today, with two amazing winners from the two cohorts to graduate last month.

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