'Squared Online was the missing piece that gave me the confidence to launch my startup.'


Luca Jakab is the founder of ArtSmart, a startup and social enterprise that represents contemporary artists and supports charities by creating a platform where the two come together. ArtSmart have been around since October 2015 and are based at Campus London, Google's community hub for ideas and entrepreneurs.

As an arts manager, Luca had spent her career organising cultural events with artists, designers, actors and musicians in Budapest, London and Ibiza, and knew that she wanted to launch a social enterprise that was also in the arts. She just didn't know quite what that would be.

'I spent many years turning this idea over in my head, trying to combine the two. I knew I could use digital as a tool to help me, and Squared Online turned out to be the final piece in the puzzle.'

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Jonny Nicol shares his top tips on pitching

We recently launched a brand new series of industry talks called Squared Presents... in which the brightest industry minds take to the stage to discuss the latest trends and topics in digital.

For our kick-off event, entrepreneurial mover and shaker Jonny Nicol - CEO of Stratajet - joined us at Google HQ to speak about how he harnessed the possibilities of digital to take a traditionally offline industry into an online, consumer-friendly environment. Starting with a big idea, Jonny and his team have taken a big idea and built Stratajet into something disruptive and in-demand to revolutionise the private aviation industry.

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