Quickfire Q&A with quicksilver marketer Kunal Pattany from Kantar TNS

Hi Kunal! Let's jump right in and talk Squared. You graduated last summer - how would you say it's made an impact on you?

Squared gave me the confidence to challenge and encourage others within the business to think about marketing from a broader perspective and see digital as part of the wider marketing mix.

It has also given me a deeper understanding of how to activate a digital strategy and drive digital transformation.

This new confidence enabled me to start an education programme called Digital FireStarters, which led to the Head of Innovation at Kantar TNS setting me up to work with Group M to use our research to activate a new client's programmatic efforts.

This development has also been noticed by my CEO and his boss, who have asked me to collaborate and spread my knowledge and passion across business. So it's also raised my profile within both the business and WPP more widely. 

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Squared Awards 2016: we've got our winners!

Last night we welcomed Squared grads from as far afield as Cyprus to our first-ever Squared Awards Night & Christmas Party at Google HQ in London. Gathering around our special Christmas trees decorated with Squared-theme baubles it was incredible to see so many of the Squared Network in one room, and toast to a very special few years.

The Squared Awards - celebrating the amazing things our grads do each and every day in digital

This year we saw our 5000th graduate from a programme that started as a 6 week immersive programme at Google in 2012, develop into a scalable online version that sees digital talent from across the world join every month to empower themselves to do great things in digital, and take both their organisations and their careers forward.

This year we wanted to do something big to recognise and celebrate the amazing things – big and small – our graduates do each and every day in digital, and the amazing leaders they are.

That's how the Squared Awards came to be, and last night we also crowned our very first winners across three categories: Squared Digital Champion, Squared Digital Team of the Year and Squared Leader of the Year. Miss the shortlist? Catch up on all the entries in the running here.

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Meet the shortlist: Squared Awards 2016

 

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How Chris became a Head of Web and Digital Marketing at 22

Just how does someone land a head of digital marketing at the age of 22? We caught up with Christopher Boyd to chat about his meteoric journey to the top, which has also seen him recently move from the UK to Malta.

Chris joined Squared Online looking to get himself out of a professional rut. He'd been working in digital for a while but was ready to take things to the next level, learn more about the digital landscape and discover new frameworks and processes that he could take with him along the way.

'My thinking was that even if I was on the course while applying for jobs, it would show that I was investing in myself and look good to prospective employers,' he says. 'So it was something of a no-brainer.'

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‘My confidence when it comes to digital has increased dramatically. I feel fully armed with knowledge.’

Joseph Aquilina is a man on a mission.

He began his Squared Online journey in January 2016 whilst working within the Global Partnerships team at Red Bull. Looking to advance his career and gain fresh insight into digital, Joseph turned to the internet for a solution. 

‘I looked into a number of qualifications before going with Squared Online,’ he tells us, ‘but nothing came close to rivalling it. The course is held in such high regard by the industry, and its flexible work hours were very appealing. The leadership element also really interested me, as I wanted to better understand the behaviour and motivations that are required to become a more effective leader.’ 

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‘My confidence when it comes to digital has increased dramatically. I feel fully armed with knowledge.’

Joseph Aquilina is a man on a mission.

He began his Squared Online journey in January 2016 whilst working within the Global Partnerships team at Red Bull. Looking to advance his career and gain fresh insight into digital, Joseph turned to the internet for a solution. 

‘I looked into a number of qualifications before going with Squared Online,’ he tells us, ‘but nothing came close to rivalling it. The course is held in such high regard by the industry, and its flexible work hours were very appealing. The leadership element also really interested me, as I wanted to better understand the behaviour and motivations that are required to become a more effective leader.’ 

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'I absolutely recommend the transformational effect it can have for you, your colleagues, your friends and anyone you deal with.'

Jon Buckthorp joined Squared Online looking to give his customers an advantage in his role as Senior Manager - Major Business at Vodafone. He graduated an as Inspirational Square, an award from the other students on his cohort as an outstanding member of the community, and in recognition of the impact he had on others.
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‘Digital marketing is a competitive business; I needed a professional qualification to give me an edge.'

Matt Whittles' journey into digital began shortly after graduating from university, and he’s shown no sign of slowing down since.

Looking for his first job out of full-time education, Matt found himself gravitating towards roles that relied heavily on social media and digital skills. After setting up social media platforms for a Palestinian youth organisation and working as a parliamentary assistant and social media manager to an MP, Matt realised his future lay in the digital side of his work. Lacking the formal training to take things further, he began researching digital marketing courses and came across Squared Online.‘

'I was sold on the programme straight away,’ he says. ‘Then I got a really positive review of the course from a friend of my employer and I didn't look back.’

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Squared postcards: Squares send sunny thoughts from their corner of the world

Squares can be found all over the world. So whether your summer is set to be a grand adventure or more of a staycation, here's a stack of postcards winging their way to you from Squared city, seaside and paradise spots. Wish you were here...

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What makes a Square?

Just last week we said hello to our latest bunch of ‘Squares’ as they began their five-month journey with us. Now that we’re three cohorts in, we’re taking a look back to see what we’ve learnt about our students here in APAC. What does a Square really look like?

Senior-level executives, experienced project managers and bright graduates are all on their Squared journey together. There’s no set type, and no model pupil either. The bigger picture is all in the detail. By taking a closer look at some recent stats, we can explore who’s come together to share the experience and push themselves to the next level in digital marketing leadership.

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