Whitepaper - how digital can drive in-store footfall

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing and the second on the importance of mobile in emerging markets, we're closing out with this piece on how geo-targeting can drive in-store sweet sales.

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Whitepaper - the increasing importance of mobile for the confectionery industry in emerging countries

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

Following the first Perfetti Van Melle whitepaper on Influencer Marketing, our next takes a look at how mobile is both the hotspot and the sweet spot for the confectionery industry.

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Whitepaper - The rise of influencers and their role in creating a content strategy for the confectionery industry

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. For our latest whitepaper showcase we're taking a look at a series of reports from students who joined us from Perfetti Van Melle, who look after brands such as Smint, Chupa Chups, Mentos and Fruit-ella.

We're kicking off with a whitepaper that examines the rise of Influencer Marketing and the sweet spot it represents for the confectionery industry.

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Whitepaper - Digital health ecosystem smoothes the way for the shift from treatment to prevention

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. From the whitepapers submitted, three are identified as the most viable, persuasive and creative.

Here's one of those top-performing whitepapers from Group 29 of the August 2015 cohort. It takes a look at the impact of data on the medical sector, offering a strategy that put the patient at the centre of the health ecosystem.

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Student whitepaper - Power Utilities: Finding a new purpose in the IoT-enabled smart energy world

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. From the whitepapers submitted, three are identified as the most viable, persuasive and creative.

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Student whitepaper - The rise of the wearables

Group 9 from the October 2015 cohort round off our three-part whitepaper series with their finger on the pulse of a viable trend in the healthcare industry and recognised key factors driving the adoption of wearables and digital health platforms. 

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Student whitepaper - The future of travel

The second of three-part series of high-flying whitepapers from the October 2015 cohort this week, takes a look at the future of the travel industry. Group 18 painted a postcard-perfect vision of how virtual escapism experiences are perfectly suited to the travel industry and could take marketing and travel experiences to a whole new level across the customer journey.

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Student whitepaper - Insuring the Internet of Things

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect an industry. From the whitepapers submitted, three are identified as the most viable, persuasive and creative.

In the first of three-part series this week, here's one of those top-performing whitepapers from Group 2 of the October 2015 cohort. It offers a great perspective on the state of the insurance industry and possible future direction through forging strategic partnerships, investing in a new R&D approach and adopting more aggressive merger and acquisition strategies.

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Student whitepaper - The self-care revolution in health and fitness

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect a specific industry.

From the whitepapers submitted, three outstanding groups are identified through a peer marking process and invited to present their projects in an upcoming live class. Students then vote on which overall whitepaper is the most viable, persuasive and creative.

They're great examples of how Squared Online grads combine an in-depth understanding of the digital landscape, the ability to identifty emerging trends and the creativity and strategic knowledge to make valuable, forward-looking recommendations that drive innovation and strategy in their organisations.

Here's a recent top-voted whitepaper from our recent May graduates that considers how wearable technology could benefit consumer health, and the NHS.

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Whitepaper - Pharma 2.0:The digital future of implantables and medicines

The final module of Squared Online sees Squares work in groups to create a whitepaper that sells their ideas on how a major digital trend will affect a specific industry.

From the whitepapers submitted, three outstanding groups are identified through a peer marking process and invited to present their projects in an upcoming live class. Students then vote on which overall whitepaper is the most viable, persuasive and creative.

They're great examples of how Squared Online grads combine an in-depth understanding of the digital landscape, the ability to identifty emerging trends and the creativity and strategic knowledge to make valuable, forward-looking recommendations that drive innovation and strategy in their organisations.

Read a recent top-voted whitepaper about the digital future of implantables and medicines, which focuses on innovation in a crucial and underaddressed area.

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